5.27.1 College Brand Stewardship Procedure
Chapter Number: 5
5.27.1: College Brand Stewardship Procedure
Related Minnesota State Board Policy: None
Related Minnesota State Board Procedure: None
Part 1. Purpose
To establish requirements for the implementation of Policy 5.27
Part 2. Implementation
Subpart A. The Marketing and Communications Department maintains
the integrity of Normandale’s brand identity and assets by doing the
following:
1. Creating messaging about the college that align with the college’s
mission, vision, and values
2. Creating the college’s brand assets and the brand guide that outlines
their correct use and ensures they use inclusive language, and comply
with accessibility standards
3. Providing access to the brand assets by employees, students, and
the public
4. Providing regular training to employees on the use of the brand
assets
5. Creating branded materials for employees, using tools and vendors
that meet the college’s needs
6. Regularly reviewing messaging and branded materials for
compliance with the brand guidelines
7. Providing additional training for creators of messaging and branded
materials that are not in compliance with this policy, and editing or
removing those communications or materials, as needed
8. Regularly refreshing the college’s brand assets to adapt to market
changes while remaining true to its identity
Subpart B. Employees maintain Normandale’s brand identity by doing
the following:
1. Consistently and correctly using the college’s brand assets in
accordance with the brand guidelines
2. Aligning all messaging about Normandale Community College,
or messaging that could be construed as representative of the
college, with Normandale‘s mission, vision, and values
3. Participating in training on the correct use of the college’s brand
assets
4. Seeking the help of the Marketing and Communications Department
in creating messaging and branded materials
5. Working with the Marketing and Communications Department to
bring non-compliant messaging and branded materials into
compliance with the brand guidelines outlined in this policy and
procedure. This may include taking additional training, removing or
updating the non-compliant materials or messaging
Part 3: Review
This procedure will be reviewed and updated periodically to reflect the college’s
evolving need for brand stewardship guidance.
Policy History: First created in 2025
Department Owner: Advancement
Date of Adoption:
Date of Implementation:
Date and Subject of Revisions:
Next Review Date (4 years): 2029