BUSN 1102 Social Media Marketing
Gain a competitive edge in today's digital landscape by exploring how businesses effectively utilize social media platforms to connect with their target audience, enhance brand value, and drive customer engagement. Learn strategies for using blogs, social networks, video, and image-sharing platforms to create effective marketing campaigns. Gain practical skills for analyzing consumer behavior and uncovering career opportunities in social media marketing. Hands-on practical projects prepare you for success in this growing field.