BUSN 1159 Hospitality Sales and Marketing Management
With the increase in worldwide travel, tourists have a variety of options when considering how to spend their tourism dollars. This increase in choices means that hospitality and tourism businesses need to invest in sales and marketing efforts that help to attract and retain travelers. Through assigned readings, research, discussions, and assignments, students investigate the total marketing process from a strategic view, emphasizing managerial implications for product, promotion, price and distribution strategies in the hospitality and tourism industry.
Offered
Fall, Spring
Notes